Love the distinction between innovation dupes vs marketing dupes. The Hulken example nails it, when someone solves a real problem that didn't have a solution,supporting them makes sense. I've definitley fallen for fancy packaging before only to realizethe product itself is commoditized.
Didn't expect this take on screen time. That 'tying TV to an activity' idea is brilliant for winter. So practikal!
So glad! It’s a great hack!
Love the distinction between innovation dupes vs marketing dupes. The Hulken example nails it, when someone solves a real problem that didn't have a solution,supporting them makes sense. I've definitley fallen for fancy packaging before only to realizethe product itself is commoditized.
Exactly! I support innovation, not marketing dollars!